All posts

Deep dives

Longer arguments about memory, consent and what changes when your meetings stop expiring.

A creative director and a client studying a large printed proof in a studio, seen through the glass.
Creative

The brief changed and nobody wrote it down

A brief is never amended. It erodes, one reasonable sentence at a time, until the work is being judged against a document that only exists in the client's head.

A person explaining something again at the head of a meeting table while colleagues wait, seen through the glass.
Business Leadership

The recap tax

Re-explaining is charged in ten-minute pieces off the top of other meetings, and it is charged to whoever holds the most context. What it costs a team, and what changes when the question has somewhere else to go.

A person fully caught up in conversation with friends at a dinner table, seen through a restaurant window.
Personal & Productivity

The conversation you cannot hold in your head

Listening, replying and remembering are three jobs, and only two of them are the conversation. What it costs to be your own recording device, and what changes when you stop.

A small team laughing together in a meeting room at golden hour, seen through its glass wall.
Personal & Productivity

Why your meetings deserve a memory

Most of your week is spent repeating things you already said. The case for treating meetings as memory that compounds, not notes that expire.

Two people agreeing at the start of a conversation at a small table, seen through a glass meeting-room wall.
Health Professionals

Consent-first recording: how Ona approaches it

A recorder in the room changes the room. How we design Ona so that recording stays a deliberate, visible act that everyone in the conversation can trust.

A researcher reading intently at a lamp-lit desk late at night, seen through an office window.
Knowledge & Education

From notes to answers: how Ask Ona cites its sources

An answer you cannot check is just a confident guess. A plain-English tour of how Ask Ona finds, grounds, and cites the meetings behind every answer.